Kristina Hammer has a PhD in European law and is president of the Salzburg Festival since January 2022. She has over 15 years of experience in marketing communications in the premium automotive industry and luxury retail. She founded a strategic brand consultancy in Zurich in 2010, providing support for corporate brand creation and repositioning, as well as advising on communication and brand strategies. Hammer has served on company boards throughout Europe, as a visiting lecturer at HSG and the ETH, and as a board member of the Friends of the Zurich Opera. She is an INSEAD alumnus.