As Head of Customer Engagement & Adoption for Middle and Eastern Europe, Anja Schneider drives customer success by accelerating innovation, unlocking tangible business value from AI and the cloud. She has guided SAP’s most strategic customers and champions an AI first, Suite first, data centric strategy. With over two decades of leadership in customer service excellence, she advances strategy, operational performance, and technology led transformation. She lives near Heidelberg and enjoys running, reading, and traveling with her family.