Lars Reger is executive vice president and chief technology officer for NXP Semiconductors. As CTO, Lars is responsible for managing new business activities and R&D in the automotive, industry 4.0, internet of things (IoT), mobile, connectivity and infrastructure focus markets. Before joining NXP as head of automotive strategy in 2008, Lars gained deep insight into the microelectronics industry with a focus on the automotive sector. He began his career with Siemens Semiconductors and has held past roles at Infineon and Continental.